In this challenging economy when virtually every business is faced with extinction, author Scott W. Gonnello presents a clearly laid out strategy to propel any company to the top of the food chain with speed and efficiency, and keep it there. He shares his insights on how to enhance the strength of a business and maintain its growth through perceptive observations, proven lessons and well-planned exercises in his new book, Climbing the Food Chain: Business Success from the Ocean’s Depths.

An avid scuba diver and oceanic enthusiast since his youth, Gonnello uses his observations of the ocean world and its creatures to succinctly illustrate important lessons on the need for businesses to evolve in order to not only survive, but to thrive in any economy and become leaders in their industries. His objective is to help businesses improve the way they operate in order to help them climb to the top of the food chain.

Through a series of easy-to-follow written exercises, Gonnello offers proven methods that any business can use to identify its vision, create a clearly stated plan for reaching its goals, arouse inspiration and adaptability, and understand the strengths and weaknesses of its competitors. He also recommends steps a business must take to identify these elements as well as evaluate its progress on the way to the top. Once the exercises are completed, they can be managed online through secure Business Dive Log software, which comes free with the purchase of his book.

Armed with desire and a commitment to succeed, Gonnello’s passion of becoming a business owner led him to the ocean where he discovered valuable evolution lessons from sea creatures, creatures that evolved in a unique way, ensuring their survival within the food chain. As a teenager he observed a correlation between the ocean world and the business world. Gonnello then established a company by combining these lessons and experienced these powers as soon as he started utilizing them. Scott W. Gonnello’s company started Climbing the Food Chain, which quickly evolved into a global business. He has worked with thousands of individuals and companies around the world to help them navigate the challenging waters of the business food chain.

To experience the power of the ocean’s depths, dive in and read Scott W. Gonnello’s Climbing the Food Chain today.